Why RE-EL?

NOT your Dad's shave brand. That's what we like to say. It's because we aren't harsh chemicals, false advertising, and animal testing. We are a real solution. The shaving products of now.

Effective & Safe Ingredients

Shea Butter - A rich tree-nut oil that creates a smooth and soft barrier, sealing in moisture at the surface.

Mineral Oil - One of Earth's most moisturizing natural ingredients. Known to be effective in skin-replenishing.

Water (H2O) - Nature's #1 provider of hydration. Key for the longterm health and recovery of the skin.

Glycerin - A type of moisturizing ingredient that pulls water into the outer layer of your skin from deeper levels of your skin and the air.

Stearic - A fatty acid that creates a protective barrier for your skin and defends against water loss.

Cetearyl  - A fatty alcohol known for being non-irritating and exceptionally beneficial for the skin and a key softener of hair. Considered an effective ingredient for soothing and healing dry skin.

The Science

After taking a look at shaving foam and gel under a microscope we discovered the origin of razor burn and irritation. It turns out, micro air bubbles are created due to harsh ingredients and packaging process. When either product is applied to skin, those air bubbles don't just disappear. So, you end up with un protected patches of skin that can't be protected from the razor.

Once we nailed down the shortcomings of products like these, we built the anti shaving foam. A Shave Cream that softens hair follicles and creates a fully protective barrier to deliver an incredibly comfortable shave. The Aftershave Balm closes that shave out with more moisturizing ingredients than you can count on one hand and sharp, fresh scent.

Direct to you

RE-EL Vs traditional grooming product companies

We want to deliver an irritation-free shave to guys without the non-sense markups. So, we cut everyone who didn't need to be involved out!


Animal Cruelty - We do not. And will not. Test products or ingredients on animals of any kind!

FDA approval - All ingredients we use, and processes we follow are in line with the FDA's guidelines.

Relentless - If nothing changes nothing changes. It's a motto our team goes by and we use it to drive for discover of better, more effective products. It's why we launched and why we continue pushing forward.

A Guy, Just Like You

The founder

Hey man! I'm Jon, the Creator of RE-EL. I started developing RE-EL because I knew I wasn't the only guy sick and tired of embarrassing razor burn and irritation. After over a year of testing and refining we launched and started delivering better shaves to guys all around the world. Thanks for coming along for the journey!