After taking a look at shaving foam and gel under a microscope we discovered the origin of razor burn and irritation. It turns out, micro air bubbles are created due to harsh ingredients and packaging process. When either product is applied to skin, those air bubbles don't just disappear. So, you end up with un protected patches of skin that can't be protected from the razor.
Once we nailed down the shortcomings of products like these, we built the anti shaving foam. A Shave Cream that softens hair follicles and creates a fully protective barrier to deliver an incredibly comfortable shave. The Aftershave Balm closes that shave out with more moisturizing ingredients than you can count on one hand and sharp, fresh scent.